I’m Sophie – a Creative Strategist working at the intersection of cultural insight, semiotics and creative development. I help teams translate emerging cultural signals into clear positioning, campaign narratives and distinctive brand worlds.

With a background in Fine Art and creative production, I analyse aesthetics, symbolism and behaviour to shape culturally sharp, creatively grounded direction.

I specialise in global cultural and semiotic strategy across lifestyle, beauty, fashion, youth culture, food & drink and tech, delivering projects for clients including Coca-Cola, Ralph Lauren, Asahi, IKEA and Boots.